Our team

Faddy is one of FendaF’s greatest sources of inspiration and has been a long-time product tester for our team. He was born on 9 February 2016, and at home we call him Faddu.

When he was younger, Faddy trained in obedience, protection and tracking. He is brave, confident and strong-minded, yet exceptionally good-natured. He generally prefers the company of dogs to people and sees no reason to get involved in unnecessary conflicts.

Over the years, Faddy has also been one of the reasons why we at FendaF have delved so deeply into canine nutrition and health. Naturally, Mr Boss’s duties still include product tasting. 💜

FendaF grew out of Piret’s love for dogs and her desire to better understand how nutrition, lifestyle and environment influence their health.

Piret has over 20 years of experience as a German Shepherd owner. In 2020, she became a certified Raw Dog Food Nutrition Specialist, but this was only one step in an ongoing learning process. Over the years, she has studied and handwritten notes from thousands of pages of material on canine nutrition and health, including scientific research, professional literature, lectures, courses, webinars, and the work of veterinarians and other specialists in the field.

For Piret, learning is not about finding one “right” answer, but about connecting different areas of knowledge and seeing the bigger picture. Science helps us understand what generally works. Experience and careful observation help us understand what works for the individual dog.

The same principle has shaped FendaF: our goal is not simply to sell dog food and products, but to help dog owners make more informed choices and better understand their dogs’ individual needs.

Oscar, or Ossu, was born on 21 March 2018. He began his FendaF career as an assistant product taster, but it quickly became clear that his real talent lies in the field of safety.

Whenever the pallet truck starts moving or something suspicious happens in the warehouse, Ossu is there. Our Safety Specialist keeps a close eye on operations to make sure everything is done properly and that no questionable object enters the premises without inspection. 😄

When he was younger, Ossu trained in obedience and protection work. He is brave, energetic and curious, and spends much of his free time with his best friend, Faddu.

Süsi was born on 25 April 2025 and is the youngest member of the FendaF team. His official name is Royal Brown What Matters Most, but at home and in everyday work we simply call him Süsi.

Süsi is responsible for design and spatial solutions at FendaF. His working principle is simple: if something can be redesigned, then it clearly needs redesigning.

He began his career in interior design at a very young age. One of his first major projects involved climbing into a cupboard and essentially digging his way through the wall to get outside. Since then, his portfolio has expanded to include perforated rugs, exploded cushions and countless smaller design interventions.

Over time, Süsi has also expanded into garden design. His projects have included the removal of a pear tree, where he did not limit himself to ordinary pruning but professionally removed the entire tree from the ground.

Süsi firmly believes that good design knows no boundaries. Nor walls. Nor, apparently, root systems. 😂