Two Unusual Brothers

It became clear very early on that these were two rather unusual puppies.

The brothers’ first reunion took place at the breeder’s during their vaccinations. While the other puppies were happy to play with anyone, Faddy and Fenton only wanted to play with each other.

They could play for hours, and we usually had to separate them rather reluctantly when it was time to go home.

Later, we started attending show training classes, where Faddy and Fenton naturally met again.

We often stayed at the training grounds for hours after the classes had finished, simply so the boys could spend more time playing together.

Other dog owners kept telling us to enjoy it while it lasted. By the time the boys were eight months old, they said, the fun would surely be over.

After all, two adult male dogs couldn’t possibly get along that well!

We decided not to worry about the future. However long their friendship lasted, we would simply enjoy it one day at a time.

As the brothers grew older, we noticed how Faddy gradually took Fenton under his wing, while Fenton became increasingly reliant on his brother.

And the two still get along wonderfully, unless Fenton happens to be in one of his moods! 😄

All this despite the fact that they are now fully grown dogs.

In terms of personality, the brothers couldn’t be more different.

Faddy is brave, confident, independent and rather strong-willed. He generally prefers the company of other dogs to that of people. At the same time, he is incredibly good-natured and prefers to avoid unnecessary conflict.

Fenton, on the other hand, is more reserved and cautious. He feels truly confident mainly in familiar surroundings, especially at home. He is very attached to his person, a little shy, careful around new things, sometimes jealous and capable of some truly impressive mood swings.

Perhaps it is precisely these differences that have helped the brothers maintain such a wonderful relationship.

How Was FendaF Born?

As we mentioned earlier, Irene and I didn’t know each other at all before Faddy and Fenton entered our lives.

Without these two dogs, we probably would never have become friends. And there certainly wouldn’t be a company called FendaF.

When the brothers first came into our lives, we were both working in completely different fields.

Irene had spent her career in human resources and was working as HR Director at G4S.

I had many years of experience in finance and was working as Finance Director at the law firm COBALT.

And here we are now, getting our hands dirty in the dog treat business!

Believe us, it has been quite an adventure. 😄

In the spring of 2017, we first started talking about running our own business, including all the joys and challenges that come with it.

I had been thinking about starting a business for years, but something had always been missing. Perhaps it wasn’t the right time, or perhaps I simply hadn’t met the right person to do it with.

Now, everything seemed to fall into place, and we decided to give it a try.

Using our own kitchen ovens, we started making natural dog treats from the digestive organs of wild game.

We did a little marketing, shared our first batches with friends and acquaintances, and waited to see what the dogs thought.

The treats were a success!

Encouraged by the response, we decided to try using the digestive organs of farm animals and poultry as well. Those treats were equally popular with our four-legged taste testers.

That same summer, our company finally got its name: FendaF.

The name symbolises the special bond between the two brothers and was created using three letters from each of their names.

We officially registered the company in 2017, although its development had to be put on hold for a while.

In early 2019, FendaF spread its wings once again, and a few months later, we had a clear vision of what we wanted to achieve.

Every dog deserves a little luxury in their everyday life.

Whether they are a beloved family dog who enjoys spending their days on the sofa, a working or sporting dog, or a dog waiting for a loving home in a shelter.

This became FendaF’s mission, and the two brothers, Faddy and Fenton, continue to inspire us every day.

And the Fairy Tale Continues…

Back in 2017, neither of us could have imagined where the friendship between two German Shepherd brothers would eventually lead us.

It all began with a simple wish to give our own dogs something good, and with natural treats made in our home ovens.

Today, FendaF has grown into something much more than a dog treat business.

Over the years, other four-legged personalities have joined Faddy and Fenton in our lives and become part of the FendaF story.

Ossu, Pekwa and Süsi have each left their own special mark on our journey.

Pekwa passed away in 2024, but his place in the FendaF story will always remain. He was an irreplaceable member of our team, and his adventures, personality and everything he taught us will stay with us forever. 💜

Every one of these dogs has taught us something.

Sometimes about nutrition and health, sometimes about behaviour, and sometimes simply about just how inventive a dog can be. 😄

And through all these experiences, we have learned something very important.

Two dogs can come from the same breeder, or even the same litter, yet their individual needs may be completely different.

That is why FendaF means much more to us than simply selling quality dog food and treats.

We want to help dog owners understand what actually goes into their pet’s bowl, how nutrition can influence health, and why the same solution may not be suitable for every dog.

Our Health Corner grew out of this very same curiosity.

We bring together scientific research, perspectives from integrative veterinary medicine, knowledge shared by specialists, and our own practical experiences.

We don’t believe we have all the answers.

But we do believe that asking the right questions is often the first step towards making better choices.

And at the very beginning of it all were two brothers.

Faddy and Fenton didn’t just give FendaF its name. They gave it a reason to exist. 💜