When a pet food package or manufacturer's website says “GMO-free”, what does that actually mean to a customer? Has the manufacturer tested its ingredients in a laboratory? Is there independent certification? Or is the claim based on a supplier's assurance that its raw materials are non-GMO? And what should customers think...
Does a small dog need special dry food? We look at energy content, kibble size, ingredients and what really matters when choosing food.
In 2020, a photo was posted in a dog owners’ Facebook group showing black, hard-shelled insects found in a bag of dry dog food. Based on the photo, we thought they might be flour beetles, and that became the starting point for FendaF’s first article on “Insects in dog food?!” Six...
When we first introduced furry beef ears, rabbit ears and deer legs to the FendaF range, customers weren't always enthusiastic. More than one person exclaimed, “Yuck!” I can understand that. To human eyes, an ear still covered in fur looks quite different from a neatly packaged, bone-shaped chew. But removing...
When the first shipment of Winner Plus dry dog food arrived at FendaF, we weren't conducting a laboratory trial or repeating the manufacturer's marketing copy. We had four very different dogs and a genuine curiosity about whether the food would suit them. So Faddu, Ossu, Fentu and Peku each started...
Why are glycerin and sorbitol used in soft dog treats? Understand their purpose, digestive tolerance and the crucial difference from xylitol.
